Professional Design - Highest Quality - Made in America - Fitness Equipment

We Build Quality

What We Do

What We Do

Metal Fabrication

We offer custom metal work of the highest quality.  So if you are in the market for rigs, sleds, jerk blocks, squat racks or anything else your mind can imagine.  We can help.

Full Gym Outfitting

We prid ourselves on being a one stop shop for all of your gym needs.  Full gym outfitting is what we do best. Need rubber flooring and a custom lay out of your gym?  Just send us the floor plans or we can come take a look. 

Custom Made

Our products are custom made and made to fit and fill your immediate need.


We have designed and been in countless gyms and know what works and what doesn’t.  Let us design the perfect layout for your gym. 


We take pride in our attention to detail and quality, each of our pieces is handmade in our shop. 


We will deliver everything right to your door, this professional service is a courtesy to all our outfitted gyms. 

Made in the USA

Brute was born and bred right here in Madison, WI and we are proud to produce American Made products. 


Professional installation of all of our equipment is fast and easy.  We do this a lot and have gotten pretty good at it.

State of the Art

Our shop uses the most modern equipment available. 

Local Manufacturers

We pride ourselves on using local manufacturers to produce items that we might not be able to make ourselves.  It is important to us to keep it local and help our local community thrive. 

Custom Branded

We can custom brand your company/gyms logo into almost anything, precision laser cut logos are a specialty that we provide our customers. 

Top Brand Names

If there is something we cannot make you we can find it at bargain price with companies like Dynamic Fitness, York Barbell Co, Concept2, Quest Athletics and Human Rubber Manufacturer. 


Our Work

Custom Storage
Push Sled
Biathlon Targets
Grimm Rack


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When it comes to gym setup and equipment needs we are problem solvers. If you have a project that you need completed and don’t know how to make it work, contact us, thats what we do best.

Get in touch with us


Phone: (608) 574-8829